- The labelling is too difficult to fully understand
- The market feels male dominant
- The packaging is all the same
- No universal oils for certain car types ( classic, family, hatchback, sport, high performance )
- Pouring the large containers can spill and leave everything messy
- The expensive cost of oil plus the effort needed to change oil makes it undesirable
- Overfilling the oil level can damage the engine and kill the car
- Changing oil feels like something that a garage should do
- Staining clothes and anything it touches
- Getting the wrong oil can be just as bad as using no oil
- Add more...
Solutions:
- Standardise the oils for certain cars eg. Classic use one, Family use one, Sport... etc
- make the containers smaller so its better and easier to use
- Ditch the liquid side of oil and make it into a solid to transport and adding it easier.
- Create a modern more universal packaging to make it less scary and friendlier.
- Allow the process of adding oil to be easy
- Make overfilling and choosing the wrong oil almost impossible.
- Colour coded oils would replace the #W-30 etc coding system
- Add more
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