Existing Car Adverts

I decided to research some car adverts which are already out in magazines to get an idea of what they design like to get peoples attention.

The above are all really nice examples and feel very photoshopped. I think by placing a vehicle in a surreal or almost unseen environment/situation adds excitement to looking at a car, for example the skoda advert shows a people carrier which looks awesome sat on the snow surrounded by penguins however the car itself may look a bit rubbish sat down the local Asda but yet I'm still drawn towards thinking its a really adventurous and land owning vehicle.